The Automation Advantage: Upleveling your Workflow with Taryn Walker
In this episode of the CEO Wingwoman podcast, Christy welcomes Taryn, the CEO and founder of The Social Lifestyle Co. Together, they discuss the importance of implementing systems in the wedding and event industry. Taryn shares her expertise in creating workflows and utilizing tools like Dubsado to streamline business operations. They emphasize the significance of understanding and loving systems to elevate the client experience, charge what you're worth, and build a business around your life. With over 30 clients served and countless workflows created, Taryn is a systems guru who can help professionals in the industry thrive.
Listen in as we speak about:
Systems and how they are essential for business
Automating processes to save time and money
How to make the most out of automation technologies
Systems and how they are essential for business
Systems are essential for business success. They are not just tools or software, but rather a strategic approach to organizing and streamlining business processes. When working with clients, Taryn starts by helping them develop a clear understanding of what systems mean for their business. She encourages clients to visualize their processes by using whiteboards or other visual aids. This helps them identify gaps or inefficiencies in their current systems and develop a roadmap for improvement.
Taryn also highlights some common areas that are easy to systemize but often overlooked. For example, automating client engagement and response times can significantly increase the chances of landing a client. Additionally, automating processes like lead generation and follow-ups can save time and improve efficiency. Systems help streamline processes, increase efficiency, and improve the client experience. By implementing systems, businesses can save time, increase productivity, and ultimately achieve greater success.
Automating processes to save time and money
Taryn discusses the benefits of automating processes in order to save time and money. She mentions that paying someone to handle discovery calls for unqualified clients can be costly and lead to lower conversion rates. By automating this process, businesses can avoid wasting time, money, and resources on unqualified leads, ultimately improving their bottom line. The cost of using automation software, such as Dubsado, is minimal compared to the expense of hiring an employee to handle these tasks. While most people are aware that they are receiving automated emails, making them feel valued and cared for can still have a positive impact. Taryn suggests that businesses should strive to make their automated communications feel personalized and genuine, even if they are not.
In terms of updating and elevating processes, Taryn suggests setting aside dedicated time to review and assess what is working and what is not. She mentions having a monthly task to revisit ideas and determine if they should be implemented or assigned to specific projects. This proactive approach ensures that processes remain efficient and effective.
How to make the most out of automation technologies
This episode emphasizes the importance of finding experts in the industry to help with automation efforts. Taryn suggests regularly updating and assessing processes to ensure they are optimized and efficient. This highlights the need for ongoing evaluation and improvement to make the most of automation technologies.
This not only saves resources but also allows business owners to focus on their own areas of expertise and maximize their earning potential. Finding experts in the industry and regularly updating and assessing processes are key components of successful automation. Automating processes is a critical aspect of running a successful and profitable business.
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