Standing Out Online: Harnessing the Power of a compelling website to Grow Your Business
In a world where online presence is everything, a well-designed website can be a game-changer for businesses of all sizes. In this episode we are joined by Samantha Mabe, a creative director and designer. She shares her insights and expertise on the importance of having a captivating website and how it can transform your business. Whether you're a new business or a seasoned entrepreneur, Samantha's advice on website design and maintenance can significantly impact your success in 2024 and beyond.
Listen in as we speak about:
Understanding the Role of a Website Designer
When to Invest in a Professional Website
Designing for Conversion
Pages for an Effective Online Presence
The Role of Social Media vs. Your Website
And much, much, more!
Understanding the Role of a Website Designer
Samantha clarifies the distinction between a website designer and a web developer. A designer focuses on the visual layout and aesthetics, while a developer handles the technical aspect of building the website. Most businesses today use platforms like Squarespace, WordPress, or Kajabi, and Samantha's role involves designing and building websites on these platforms. Her clients often seek to revamp existing websites or create new ones as an extension of their established businesses.
When to Invest in a Professional Website
When should you invest in a professional website? Samantha recommends waiting until you have a clear understanding of your business's services, target audience, and value proposition. Investing in a website prematurely can be a waste of time and money if you're unsure of your business direction. Samantha suggests that most businesses typically consider professional website design after three to five years in the field, or when they're ready to offload the technical work of website management and focus on client results.
Designing for Conversion
Samantha stresses the significance of having a clear goal for your website visitors. Most service providers aim to encourage visitors to schedule a call or apply for their services. She recommends designing the website to guide visitors toward this goal, using language, images, design, and color to convey the brand's personality and service approach. A well-designed website ensures that potential clients can quickly determine if they are the right fit and encourages them to take the desired action.
Pages for an Effective Online Presence
There are key website pages needed for an effective online presence. Samantha recommends having a homepage to introduce the service and highlight different offerings. An about page should describe not only the business owner but also how they work with clients and why they are the right choice. A services page provides an overview of services offered, with the option to explore more detailed subpages if necessary. Finally, a contact page should include a form and other contact information. A blog or podcast can complement these pages by providing valuable content for SEO and attracting potential clients.
The Role of Social Media vs. Your Website
Samantha discusses the role of social media in business. While social media platforms can be effective for building relationships and initial connections, she believes that a website is crucial for establishing credibility and taking your business seriously. A professional website demonstrates commitment and ensures potential clients perceive you as a credible authority in your field.
Connect with Samantha:
Connect with Christy Bowie Financial Solutions:
The best way to understand the pulse of your business and visually see your progress towards your financial goals. You can finally feel comfortable making strategic decisions as a CEO by having a dashboard showing you the financial health of your business in a visual, easy to understand format.
Get access now: https://learn.christybowie.com/profitway-dashboard/
Music from Uppbeat (free for creators!):
https://uppbeat.io/t/atm/on-a-journey
License code: JYEEKQFXETP7AT79
