Closing Sales with Confidence: Qualifying Leads, Overcoming Objections, and Closing the Deal with Candice D’Angelo
In this episode of the CEO Wingwoman, Christy speaks with sales expert Candice D'Angelo. She explores her remarkable journey from facing rejection and struggling in sales to becoming a successful multi-million-dollar account winner and sales training authority. Candice shares her insights on the importance of staying true to your initial motivation and adapting to both online and offline sales environments. The episode highlights the significance of building authentic connections in online sales by genuinely caring about potential clients and asking questions that reflect a sincere interest in their needs. Candice critiques misleading sales advice, arguing against the notion that some leads are not worth pursuing and that pricing should equate to one's worth. Instead, she suggests that every lead is a potential buyer and provides guidance on qualifying leads effectively.
Listen in as we speak about:
Understanding Your Buyer’s Motivation
Mastery of Online and Offline Sales
The Dangers of Misleading Sales Advice
Qualifying Leads for Success
And much, much, more!
Understanding Your Buyer’s Motivation
Candice D'Angelo's journey is a testament to the power of motivation. She candidly describes the early struggles she faced in her sales career, where doors were slammed in her face, and the word "no" was a constant companion. Yet, her unwavering commitment to her family and her initial passion for the job kept her from giving up. Candice emphasizes the importance of understanding one's motivation and staying true to one's goals. This resilience and determination were the driving forces behind her transformation into a sales expert.
Mastery of Online and Offline Sales
Candice's journey includes mastering both online and offline sales. In the world of offline sales, she became an expert at face-to-face interactions, where effective communication and presentation are critical. Her experience in this field taught her the art of building rapport and trust with clients, ultimately overcoming the fear of rejection. She highlights the importance of showing up confidently and being genuinely present.
In contrast, the online sales landscape requires a different approach. It's all about connecting with potential clients through digital platforms. Candice emphasizes the need for patience and delicacy in online conversations. Building authentic connections is paramount. She advises entrepreneurs to ask genuine questions and convey a sincere interest in their clients' needs. In the online space, the key is to make people feel genuinely cared for rather than pushing a hard sell.
The Dangers of Misleading Sales Advice
This episode raises a critical issue—misleading sales advice. Candice and Christy discuss common misconceptions in the world of sales, debunking some harmful advice given to business owners. One such myth is the notion that potential clients who cannot afford your services are simply not your buyers. Candice refutes this idea, arguing that anyone willing to engage in a sales call is a potential buyer. She advocates for effective qualification through social footprints and a well-structured discovery call intake form.
Qualifying Leads for Success
Qualifying leads is essential for successful sales calls. Candice recommends using a discovery call intake form to filter out unqualified leads before scheduling a sales call. The form should contain questions that reveal key information, such as the number of decision-makers involved, the potential client's budget, and potential objections. This qualification process ensures that you invest your time and energy into leads who are genuinely interested and have the potential to convert.
Connect with Candice:
Connect with Christy Bowie Financial Solutions:
Join the FREE Business Owners Community
The best way to understand the pulse of your business and visually see your progress towards your financial goals. You can finally feel comfortable making strategic decisions as a CEO by having a dashboard showing you the financial health of your business in a visual, easy to understand format.
Get access now: https://checkout.metricssuccess.com/profitway
Music from Uppbeat (free for creators!):
https://uppbeat.io/t/atm/on-a-journey
License code: JYEEKQFXETP7AT79
